Showcasing True Beauty

CLIENT: CoverGirl & Pantene

OBJECTIVE: Drive awareness and sales for CoverGirl & Pantene.

STRATEGY: Highlight the true beauty of Latina women through custom in-book content, a Facebook app allowing fans to vote for women giving back to & growing their community (winner received a $10K grant for her foundation) and extended press.

RESULTS:

Partnership: 2-Year Program
Impressions: 385M
Won: $750K In Revenue

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