Landing a Big Partnership

CLIENT: Land's End Business Outfitters

OBJECTIVE: Drive awareness and consideration for branded products among the Inc 500 audience.

STRATEGY: Created a big presence among small business owners by showcasing Land's End as the “Official Outfitter” of the Inc. 500 Conference, while featuring companies from the annual Inc. 500 list throughout the LEBO catalog.

RESULTS:

Catalog Distribution: 2M
Sponsorship Revenue: $130K

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