Experiential: Live to Virtual
CLIENT: People en Español
OBJECTIVE: Redevelop Poderosas and Festival, annual live events, into virtual experiences in 2020.
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STRATEGY: Created content within online platforms delivering an experience the People en Español audience could engage with both live and via VOD - managing production, promotion, press, partnerships and sponsor activations.
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RESULTS:
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Confirmed Sponsors:
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Poderosas Virtual: Macy’s, Planned Parenthood
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Festival en Casa: Amazon Prime, Prime Video, Netflix, Clorox, Facebook
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Users:
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Poderosas Virtual: 42K
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Festival en Casa: 49K
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Total Impressions:
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Poderosas Virtual: 663M
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Festival en Casa: 589M
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VIEW CONTENT:
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PRESS:
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TALENT:
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María Celeste Arrarás
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Ilia Calderón
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Ismael Cala
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Jaime Camil
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Dr. Daniel Campos
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David Castañeda
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Alma Couverthie
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Gloria Estefan
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Elizabeth Gutiérrez
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Adamari López
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Julio Macias
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Gian Marco
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Aymée Nuviola
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Dascha Polanco
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Carmen Peláez
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Dr. Juan Rivera
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Jinny Torres
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Catherine Siachoque
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Lourdes Stephen
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María Elena Salinas
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Pamela Silva
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Angélica Vale
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And more!
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WHAT ATTENDEES SAID:
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“I love People en Español. Very good choice of content, singers, actors and presenters to keep us updated. Very eager to see Angelica Vale and Jaime Camil. People en Español you are the best.”
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“Thankful to People en Español for the opportunity to participate in these panels, very important and influential topics for our growth and personal empowerment.”
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"To be able to enjoy such a large and important event, cost is always a factor, especially if you want to enjoy the VIP area. From home I enjoyed it with my family and in front row seats!”