Custom Game O[oh]verlay

CLIENT: Disney Junior

OBJECTIVE: Drive viewership of girls 2-5 to Disney Jr. via linear, VOD and in-app messaging.

STRATEGY: Introduce girls in the gaming mindset to the Fancy Nancy TV series through a playful, rich media gaming unit that ignited engagement and brought the show to life across TotallyKidz.

RESULTS:

Interactive Rate: 7.5x higher than the industry benchmark

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