Cover Contest Debut

OBJECTIVE: Enhance brand opinion and drive awareness for the MKC via a first-to-market custom program.

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STRATEGY: Partner with Lincoln to launch the first Siempre Mujer Cover Contest, providing MKC with editorial integration and extended press.

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RESULTS:

• Impressions: 176M 

• Won: $300K In Incremental Revenue

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VIEW: Despierta América winner announcement

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CLIENT FEEDBACK: "Our whole intent was to create a new level of dialogue with the Latina market. Certainly this is a big step into that. The Siempre Mujer Muse Cover Contest was a “win” in the Lincoln MKC launch. It met our marketing objectives and we are very pleased with the outcome of the program."   

- Dave Rodríquez, Multicultural Marketing Manager, Lincoln Motor Company