Driving Her Future

CLIENT: Toyota Corolla Cross

OBJECTIVE: Create a connection with and motivate young, Latina entrepreneurs.

STRATEGY: Connected Toyota with Latina entrepreneurs through a sponsorship of People en Español Poderosas (an educational conference providing tactical tools Latinas need to be a boss). Sponsorship included an inspirational, custom video that encouraged Latinas to invest in themselves, plus a Toyota Corolla Cross display on-site at the event in Miami.

Served as project manager for video production and on-site activation.

RESULTS:

Won: $600K in new revenue
Attendees: 1,000+

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