Live Bold and Smile

CLIENT: Burt's Bees

OBJECTIVE: Connect with a multicultural audience, raise inclusivity and establish Burt’s
Bees as the lip brand of choice for self-expression and human connection.

STRATEGY: Affiliated Burt’s Bees with People en Español's 25th Anniversary through the “25 Most Beautiful Smiles” program - highlighting the innate connection between beauty and Latinas’ heritage. Through posts and custom video, 25 influencers spoke to how they live bold, beautiful lives despite any obstacle.

The program kicked off on World Smile Day with sampling programs at Walmart stores nationwide.

RESULTS:

Engagement Rate: 551% lift above benchmark
Average Time Spent: 13% lift above benchmark
Won: $600K in new revenue

Back to all projects