Align With Branded Content

CLIENT: Lululemon

OBJECTIVE: Drive awareness and sales of Lululemon Align pants.

STRATEGY: Positioned the Lululemon Align pant as a simple way for readers to refresh their yoga kits through interactive content, takeovers and strategic media placements within relevant style and wellness environments.

RESULTS:

More Time Spent: 71%
Won: $200K In New Revenue

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